In a recent development, telephone operator Ufone has signed a partnership with MicroEnsure to introduce family health insurance in Pakistan through their health insurance product – ‘U-Sehat Family’. Through this product, Ufone users will have access to virtual health consultancy through an easy-to-use insurance system.
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Traditional health systems are usually difficult to use, by digitizing this aspect of health insurance systems they provide users with convenience. This has especially been important during the outbreak of the pandemic. There are special health packages to accommodate users with different requirements. The packages include: ‘Silver’ (PKR 6+tax/day), ‘Gold’ (PKR 12+tax/day), and ‘Platinum’ (PKR 19.5+tax/day).
U-Sehat also provides benefits to their users such as Daily Hospitalization Benefit, Covering Funeral Expenses, Daily Intensive Care Unit (ICU) Benefit, and covering hospital cost.
Shahbaz Khan, Executive Vice President (EVP), Wireless Services, PTCL Group, spoke at the launch ceremony,
“We are excited to partner with MicroEnsure to provide a convenient and enabling insurance solution to our customers. Being a customer-centric brand, Ufone is committed to touching upon every aspect of our customers’ lives and health is of prime importance.”
Rehan Butt, CEO MicroEnsure Pakistan and Vice President Micro Insurance Company Group, expressed his delight at the occasion saying,
“We are a proud partner of Ufone in design, delivery, and servicing of insurance products and have reached out to scores of customers over the past three years of working together.”
He also added,
“Increased health awareness in members of mass-market is one of the outcomes of COVID-19 and over time we have been getting feedback from a large number of customers asking for a product covering their family members. We thank for the support and patronage from Ufone for making this new package available to their customers and hope it will play a significant role in deepening health insurance penetration in Pakistan,”
This initiative will help to provide insurance coverage for those users who belong to a low-income group and are unable to meet the increasing cost of health facilities. For more information visit www.ufone.com/usehatfamily/.
