At the recently held Asian Technology Excellence Awards 2022, Zindigi powered by JS bank won the Pakistan Technology Excellence Award for Fintech – Banking for its digital banking service Zindigi.
The goal of Zindigi, a fintech company focusing on digital banking in Pakistan, is to make life “easy” for its consumers. It is the first digital banking provider to devotedly service the unmet demands of Gen Z and Millennials, as they are privy to unique experiences, by capitalizing on the country’s 63% youth bulge.
Furthermore, Zindigi is the first company in Pakistan’s financial services sector to offer a completely customized app experience, allowing users to pick and select widgets from their own chosen services.
With the breadth of its cutting-edge offers for the youthful, tech-savvy market, Zindigi, which is intended to be the focal point of a user’s life, keeps pushing the limits of digital banking solutions. After only eight months in existence, it has won the confidence of a sizable and engaged base.
In Pakistan’s financial services industry, it also invented the transparent debit card. Giving its consumers a rewarding and appealing experience that also supports international transactions. Additionally, users may issue virtual cards directly from the Zindigi app, establish spending restrictions, alter their pin, and temporarily ban the card.
In addition to offering wealth management, Zindigi also offers a unique combination of financial services that aren’t provided by any other company in the nation. Customers can participate digitally in equities trading, income funds, and money market funds via the app for as little as PKR 100 (less than $0.5).
According to Zindigi’s Chief Operating Officer Noman Azhar, “Given the tighter monetary policy and rising policy rates by Pakistan’s Central Bank, Zindigi intends to foster a saving culture by offering its consumers a variety of avenues to invest and develop their money.”
“Zindigi is all about listening to our consumers and giving them an experience that not only meets their needs but also makes their lives simpler. We feel honored and humbled for receiving the Pakistan Technology Excellence Award for Fintech.
Despite being a young company, Zindigi has already demonstrated its superior ability to cater its distinctive product offering to Pakistan’s tech-savvy youth.
The Asian Technology Excellence Awards honors outstanding businesses. That are at the forefront of their respective sectors’ technology revolutions and digital transformations.
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