TikTok, the popular short-form video-sharing platform, has launched a new feature to help users discover new music on its app. The “NewMusic” search feature can be accessed by users entering the term in the search bar, where they will be directed to a dedicated hub or hashtag to explore new tracks and artists.
TikTok’s entire dynamic revolves around music, and the platform has been instrumental in helping emerging artists gain exposure and promote their music. The new search feature has already garnered 18 billion views on the platform before its official launch.
According to Paul Hourican, the global head of music operations at TikTok, the #NewMusic hub is “a global discovery platform that celebrates and champions artists of all genres, from up-and-coming talent to international superstars.”
Hourican also added, “It presents an exciting opportunity to inspire artist creativity, spark connections, and foster a diverse musical landscape that embraces the unique talents and passions of artists and fans worldwide.”
The new feature has the expectation to provide a new way for artists to connect with TikTok’s global community and for music fans to discover fresh music. TikTok is already a popular destination for artists looking to preview their newest works, and the NewMusic search feature will help to foster a diverse musical landscape that promotes up-and-coming talent and international superstars.
TikTok’s new music discovery tool comes as the platform continues to experience unprecedented growth in popularity, particularly among younger generations. By helping users discover new music, TikTok hopes to maintain its position as a go-to destination for music fans and artists alike.
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