TikTok has launched a revamped creator’s fund called Creativity Program, which is in beta testing US, France, and Brazil.
TikTok creator’s fund is open by invitation only. It will expand for other users with time. To be eligible for the fund, the creator needs to be above 18, have video view benchmarks and make high-quality videos that are longer than a minute.
The fund was revamped after the creators’ constant backlash as they weren’t making enough money. However, the platform still needs to specify the earning opportunities.
On the other hand, the demand for long videos shows that the short video platform TikTok is now focusing on long-form content.
Those who have already been part of the creator’s fund can now switch to the beta version. However, they can not switch back.
TikTok, also known in China as Douyin, is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes.
TikTok is an entirely separate, internationalized version of Douyin, which was released in the Chinese market in September 2016. It launched in 2017 for iOS and Android in most markets outside of mainland China; however, it became available worldwide only after merging with another Chinese social media service, Musical.ly, on 2 August 2018.
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