In an amazing turn of events the Telecommunications Company, Telenor Pakistan was able to bag a total of 5 awards at the Cannes Lions Festival of Creativity 2021. The awards were for Telenor’s initiative – Digital Birth Registration – ‘Naming the Invisible’. They were given for the following categories:
- Grand Prix (Mobile)
- Grand Prix (Media)
- Gold Lion (sustainable development)
- Silver Lion (Mobile)
- Silver Lion (Direct)
By winning these awards, Telenor Pakistan has proved that Pakistan can compete on a global stage. Not just this, the win will also be a source of encouragement for Pakistan-based organizations to take on challenges and perform to the maximum of their abilities.
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The CEO of Telenor Pakistan, Irfan Wahab Khan, took the opportunity to talk about the “age-old social & administrative problem in Pakistan – lack of birth registration & documentation”
“Empowering societies through the power of technology and innovation is at the heart of Telenor Pakistan’s DNA and the Digital Birth Registration initiative is a testament of our commitment to this. In collaboration with UNICEF and the government of Pakistan we came up with an innovative digital solution to an age-old social & administrative problem; lack of birth registration & documentation.”
He also added that this is an example for brands to help them create an impact on society through empowering people
“And Telenor Pakistan is doing so by creating digital identities for more than 1.3 million children of Pakistan, and counting!” he added.
Telenor Pakistan has time and again proved at every step their commitment to providing simple solutions to Pakistani problems and empowering the citizens of Pakistan through their products and services.
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