At Future Fest, held at Expo Centre Lahore on 25 – 26 January 2025, DigiTrends CEO Samad Saleem captivated the audience with his insightful keynote on “How to Scale in Saudi Arabia.” With Saudi Arabia rapidly evolving into a global business hub, Mr. Saleem shared invaluable strategies for entrepreneurs and businesses looking to tap into the Kingdom’s immense potential.
Key Takeaways From Samad Saleem’s Keynote Session On Scaling Business in Saudi Arabia at Future Fest 2025
During his keynote, Samad Saleem highlighted the remarkable economic transformation Saudi Arabia is undergoing. He emphasized that this is the perfect moment to establish a presence in Saudi Arabia, with the Kingdom positioned to become a dominant force in the global economy.
Samad Saleem further stated that DigiTrends is the only Pakistani company working in Saudi Arabia that has developed a remote patient monitoring solution for leading hospitals such as King Saud and pharmaceuticals. He further explained that this solution is entirely developed in Pakistan and has facilitated over 200,000 patients. He also highlighted that Saudi Arabia is going to invest $3 trillion over the next 5 to 10 years making it a lucrative opportunity. He also stated that there are two ways to get into the Saudi Market, service providers or start-ups. For starts up, it is crucial to have an MVP. Saudi Arabia values partnership with Pakistanis over other nationalities due to a long-standing relationship and culture.
DigiTrends has a special desk to assist Pakistani investors in entering the Saudi market. Samad Saleem encouraged anyone interested in opening a company to reach him directly or via this desk. Approximately $50,000 is needed to invest in Saudi Arabia. He concluded his presentation, by stating that Saudia Arabia is becoming a gateway to the Middle East, overtaking hubs like Dubai because we have no issues related to acquiring a visa. So for Pakistani investors or tech businesses, it presents a huge opportunity to enter and make your mark in the rapidly growing market.
Samad Saleem’s session provided a comprehensive roadmap to succeed in Saudi Arabia as businesses look to expand into one of the world’s fastest-growing markets. His insights highlighted the immense potential for innovation and growth in the Kingdom, positioning it as a prime destination for global businesses.



