Water scarcity limits access to safe water for drinking and for practicing basic hygiene at home, in schools and in health-care facilities. Pakistan is among the most water-stressed countries in the world with only 36 percent of the population has access to safely managed water.
According to the Washington-based magazine, the International Monetary Fund (IMF) has placed Pakistan at “third” position in the list of countries facing acute water scarcity. Also, the per capita availability of fresh water in Pakistan has fallen below the water scarcity threshold (1,000 cubic meters), which was 3,950 cubic meters in 1961 and 1600 in 1991.
In a bid to provide clean water to the masses, the global beverage and snack conglomerate PepsiCo join hands with Water Aid for a strategic partnership to deliver clean water to underserved cities in Pakistan.
The American food and beverage company PepsiCo with Water Aid has installed a water filtration plant at Pak Colony. The water facility can filter 50,000 litres of water every day and provides safe drinking water to 100,000 residents in the area, including three educational institutions.
PepsiCo CEO Eugene Willemsen Arif Jabbar, and Country Director of WaterAid Pakistan inaugurated the water filtration facility. Eugene Willemsen, CEO PepsiCo Africa, Middle East and South Asia said:
“Taking positive action towards the environment and communities is ingrained in our pep+ mission. Providing safe water access continues to be our priority in Pakistan and globally.”
With PepsiCo Pakistan’s safe water program, clean water has been made available for more than 200,000 people in rural and urban underprivileged areas of Karachi, Lahore and Islamabad. PepsiCo plans to continue expanding this program into rural areas.
The PepsiCo water strategy is designed to support a long-term, sustainable supply of clean, safe water to its business and to local communities that rely on clean, reliable water.
Pepsi Co – The Global Beverage and Snack Conglomerate
PepsiCo is the largest food and beverage company in North America and the second-largest in the world, behind only Nestlé. PepsiCo’s products include a wide range of household-name food and beverage brands, including Pepsi, Gatorade, Frito-Lay, Quaker Oats, Rockstar Energy, and Muscle Milk.
Access to safe water is at the heart of PepsiCo’s global water strategy, in which they aim to enable long-term, sustainable water security for their business and others who depend on water availability.
Watch out the impact of their work on the lives of the community in the video below:
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