aiSight, an AI startup specializing in data analysis for the Consumer-Packaged Goods (CPG) industry, has joined the NielsenIQ Partner Network. This partnership grants aiSight access to NielsenIQ’s global retail sales data, which will benefit mutual clients.
Through this collaboration, the combined services of both companies will leverage NielsenIQ’s retail data and aiSight.ai’s AI analytics to translate retail data into actionable insights for Fortune 500 CPG companies worldwide. Simultaneously, the aiSight.ai platform simplifies complex data analytics for field teams, providing them with daily task alerts aimed at enhancing market share for CPG companies.
According to aiSight.ai:
“We integrate market share and secondary sales data to identify underperforming routes, stores, and SKUs, converting retail audit data into detailed, actionable, and timely insights for sales and marketing teams.”
Subscribers to the aiSight platform receive mobile applications that automate insights into daily tasks for field teams. For instance, if NielsenIQ’s retail sales data indicate increased out-of-stocks, relevant field teams receive instant assignments to optimize fulfillment cycles in affected locations, saving both time and money.
Dr. Umar Saif, CEO of aiSight.ai, stated, “Through this partnership, clients can harness NielsenIQ’s monthly market share data to drive actionable insights and grow their market share. Furthermore, with our SaaS platform, we can deploy aiSight’s proprietary AI Platform within weeks.”
Founded by Dr. Umar Saif, aiSight.ai, originally known as SurveyAuto, made headlines in 2019 for securing funding from the Bill and Melinda Gates Foundation. Moreover, Dr. Saif, an expert in AI and machine learning with a background in computer science, has gained global recognition for his innovative work, which includes being named one of MIT Technology Review’s top 35 young innovators and receiving the Google Faculty Research Award in 2011.
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