Daraz and CricWick have joined hands to show the T20 World Cup on Daraz App. The series is kicking off on the 23rd October 2021 and Daraz along with CricWick have gained exclusive streaming rights for the t20 matches of the entire tournament. Moreover, cricket fanatics will also be offered a chance to play fantasy league on the Daraz app as well.
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Mr. Wali Khan, Head of Sports Strategy, Marketing & Entertainment at Daraz, shared his views on the partnership,
“As an avid deliverer of excellent customer experience, Daraz is dedicated to creating additional value for its customers by constantly pushing the boundaries of technological innovation.”
He also added that Daraz is more and more focused on in-app shoppertainment which is providing users entertainment from anywhere.
“The fantasy league is a perfect opportunity for individuals to engage with the game they love on a profound level. While watching live matches, people can put together a virtual team of their favorite cricket stars”, he added.
The virtual team’s performance will be based on the real-life performance of cricketers. Each player can gain points and gather awards too.
Mr. Ahmed Hanif, CEO of CricWick also shared his excitement on the occasion, “
“It is a thrilling prospect to be involved with the sport that is followed by the masses and this collaboration will bring outstanding engagement to the customers of Daraz.”
He also added that through these initiatives Daraz is providing an income-generating opportunity for partners who are searching for ways to earn money through their online presence. Mr. Ahmed Hanif further added that their platform has a history of providing income-generating through affiliate marketing and they wish to continue doing the same for partners.
Daraz has been a pioneer in the e-commerce industry and is known to provide consumers with not just a convenient shopping experience but also non-stop entertainment. The partnership will bring together people to play and watch their most loved sports and develop stronger relations with the brand itself.
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