Social networking company Facebook has recently announced to launch a pilot program in Pakistan pertaining to video monetisation.
Ministry of Information Technology (IT) officials confirmed that Meta – The parent company of Facebook, Instagram,
and WhatsApp, has decided to enable video monetization for Facebook in the country.
The social networking company Facebook will first launch the pilot project and depending upon the outcome, the video monetization policy will be decided by the company. Considering Pakistan’s regulatory framework, the social media giant has shown reservation and will not go for immediate video monetization.
Facebook’s main objective is to provide brands with a strong reason to continue using the platform and dump more money into advertising. At the same time, they want to keep as many active users as possible, which has been a bit challenging in recent years with people migrating to other platforms, mainly Instagram.
Given the demand for video content is increasing rapidly and that video has proven to be a powerful marketing tool, this initiative will support the content creators to earn money and thrive whether creating and sharing content is a primary business, one of many revenue streams, or a lifeline that’s kept their business afloat during the pandemic.
Video monetization gives brands the opportunity to advertise their products and services in a completely new way. On the other hand, video monetization is a powerful incentive for content creators to post consistently, which inevitably leads to higher levels of user activity on the platform.
Here are the three ways in which you can leverage Facebook video monetization:
- Brand Collabs Manager
- Fan Subscriptions
- In-Stream Ads
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