The South Asian ethnic wear market is on track to reach $129 billion by 2030, with $46 billion of that growth driven by digital platforms. LAAM, a leading fashion marketplace for South Asian apparel, is taking bold steps to lead this transformation, raising $5.5 million in seed funding to expand its global presence.
Zayn VC and Disrupt spearheaded the funding round, with additional backing from Graph Ventures, Mentors Fund, and influential tech leaders from Oracle, Microsoft, Google, and Salesforce. This funding will enable LAAM to enhance its platform, empower local artisans, and showcase the rich diversity of South Asian fashion to a worldwide audience.
Empowering Artisans and Expanding Global Impact
LAAM has quickly established itself as the top platform for South Asian fashion, offering a curated collection of over 100,000 items from more than 1,000 brands—the largest of its kind. Serving customers in more than 100 countries, its key markets include the United States, Canada, the United Kingdom, and the Middle East.
“LAAM is redefining how South Asian fashion reaches the world, while empowering artisans and sellers to thrive,” said Faisal Aftab, Managing Partner at Zayn VC. “We are confident that LAAM is poised to transform the global perception and accessibility of South Asian fashion.”
By integrating cultural heritage with cutting-edge e-commerce technology, LAAM supports over 10,000 families and helps small and medium-sized businesses in Pakistan access international markets. With a robust infrastructure that includes advanced supply chain solutions, seller management tools, and efficient warehousing, LAAM ensures seamless connections between consumers and authentic ethnic wear.
Octane: Empowering Global Business Growth
In addition to its marketplace, LAAM Technologies has introduced Octane, a proprietary e-commerce platform designed to help businesses expand globally. Already supporting over 50 businesses, Octane aligns with LAAM’s vision of empowering South Asian sellers and is set for significant growth in the coming year.
Leadership Driving Innovation
The driving force behind LAAM’s success lies in its leadership team, which combines global tech expertise with a passion for South Asian fashion. CEO Arif Iqbal, whose impressive career includes roles at Meta, Pinterest, and Microsoft, leads the company’s global expansion. CTO Ahmed Muneeb, formerly of Oracle and Microsoft, spearheads technological advancements, while Head of Product Bilal Khokhar leverages his Amazon experience to build scalable solutions.
On the fashion side, Amir Iqbal and Sahar Arif bring over 20 years of experience to empower artisans and brands, ensuring that LAAM stays culturally authentic while embracing the latest technology.
Transforming the Future of South Asian Fashion
“At LAAM, we’re blending innovative technology with the timeless beauty of South Asian craftsmanship,” said Arif Iqbal, CEO of LAAM Technologies. “This funding allows us to scale our platform, enhance AI-driven discovery and logistics, and continue helping local sellers thrive in the digital economy.”
With a mission that goes beyond commerce, LAAM is preserving cultural heritage and creating opportunities for artisans and small businesses. By connecting millions of customers to the vibrant world of South Asian fashion, LAAM serves as a global platform for positive impact.
