Apple plans to develop a foldable screen laptop have recently come to light. Signaling the company’s foray into this innovative technology. The news has sparked anticipation and speculation within the industry.
Potential Rivalry with Asus Zenbook Fold Line
Apple’s entry into the foldable screen laptop market poses a potential challenge to Asus, which has been a frontrunner in this field with its Zenbook Fold line. With Apple’s reputation for pushing boundaries and delivering cutting-edge products, the competition between these two tech giants is expected to heat up.
Revitalizing the Display Market
The introduction of a foldable screen MacBook by Apple is anticipated to inject new life into the display market, which has been relatively stagnant in recent times. The planned release of the laptop in 2026, following its unveiling in 2025, promises to have a significant impact on the industry.

Focus on Foldable OLED Panels
Major Korean display manufacturers, including Samsung Display and LG Display, have shifted their focus toward OLED panels for laptops. Recognizing the saturation of the smartphone market, these companies are investing in the development and production of foldable OLED panels tailored specifically for laptops. The goal is to cater to the growing demand for these devices and capitalize on the emerging market.
Potential Profitability and Challenges
Securing an order from Apple would be a game-changer for display manufacturers, potentially leading to increased profitability. While challenges remain in achieving optimal pixel densities at larger scales. The panel makers anticipate that larger display sizes will offer greater profitability.
The market for foldable displays in laptops holds more promise than that of smartphones. The market moreover presents a lucrative opportunity for manufacturers to generate additional revenue.
In conclusion, Apple’s pursuit of a foldable screen laptop signifies its commitment to innovation and market expansion. With their planned entry into this domain, Apple aims to rival existing players and revitalize the display market.
The development of foldable OLED panels and the potential is profitability associated with larger display sizes. Furthermore, it contributes to the industry’s growth prospects.
Visit CxO Global FORUM or CxO News Live for all the latest updates.



