Luxury brand Tiffany & Co. is starting their own line of NFTs, which will be put on sale from August 5. The jewelry brand revealed the news in a tweet of a pixelated grid revealing ‘NFTiiff’.
Firstly, the tweet was not shy in revealing the selling price of the upcoming NFTs at 30 Ethereum, or $51,000.
The future is here and it’s called NFTiff.
8/5. 30 ETH. Discover more: https://t.co/8tXkzyJAv8 #NFTiff #TiffanyAndCo pic.twitter.com/P7bIMmVOaB— Tiffany & Co. (@TiffanyAndCo) July 31, 2022
We’re taking NFTs to the next level. Exclusive to CryptoPunks holders, NFTiff transforms your NFT into a bespoke pendant handcrafted by Tiffany & Co. artisans. You’ll also receive an additional NFT version of the pendant. Learn more: https://t.co/FJwCAxw8TN #NFTiff #TiffanyAndCo pic.twitter.com/pyKlWejHv4
— Tiffany & Co. (@TiffanyAndCo) July 31, 2022
Most importantly, Cozomo de’ Medici, an influential NFT trader tweeted that the NFTiffs would be a series of digital and physical pendants for Cryptopunks already owning similar NFTs.
Furthermore, the website promises a limited edition of 250 NFTiffs after the company worked on Web3 for months. Tiffany & Co. initially entered into the NFT world with their purchase of Okapi NFT from Tom Sachs for $380,000 and has set it as the company profile picture on Twitter since then. It also released an exclusive limited edition of TiffCoins which engraved solid gold coins.
About Tiffany & Co.
Tiffany & Co. (colloquially known as Tiffany’s) is an American luxury jewelry and specialty retailer. Headquartered in New York City, it sells jewelry, sterling silver, china, crystal, stationery, fragrances, water bottles, watches, personal accessories, and leather goods. Tiffany is known for its luxury goods, particularly it’s diamond and sterling silver jewelry. These goods are sold at Tiffany stores, online, and corporate merchandising.
Tiffany & Co. was founded in 1837 by the jeweler Charles Lewis Tiffany and became famous in the early 20th century under the artistic direction of his son Louis Comfort Tiffany. In 2018 net sales totaled US$4.44 billion. In 2019 Tiffany operated 326 stores globally in countries such as the United States, Japan, and Canada, as well as Europe, Latin America, and Pacific Asia regions.
On January 7, 2021, French-based multinational LVMH Moët Hennessy Louis Vuitton acquired a majority stake in Tiffany & Co for $15.8 billion, which delisted Tiffany’s stock from the New York Stock Exchange.
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