The Pakistan Software Export Board (PSEB) formally signed a contract with RedMarker Systems (Private) Limited , marking the launch of the โ๐.๐. ๐๐ญ๐๐ญ๐, ๐๐จ๐๐๐ฅ, ๐๐ง๐ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง (๐๐๐๐) ๐๐ซ๐จ๐๐ฎ๐ซ๐๐ฆ๐๐ง๐ญ ๐๐ซ๐๐ข๐ง๐ข๐ง๐ ๐๐ซ๐จ๐ ๐ซ๐๐ฆ.โ
The agreement was signed by Faisal Jeddy, Chief Executive Officer, PSEB, and Gull Zeba, Founder & Chief Investment Officer, RedMarker Systems (Private) Limited. The ceremony was witnessed by Dr. Henna Karamat Durrani, Chief Skills Development Officer, PSEB; Amir Anzur, Chief Marketing Officer, PSEB; Farhan Esar Shah, Chief Executive Officer, Collab P Inc; and Asad Altaf, Shareholder & Director, Collab P Inc.
This initiative aligns with the vision of the Prime Minister of Pakistan, Shehbaz Sharif, to strengthen Pakistanโs digital economy by enabling IT firms to access the worldโs largest decentralized public procurement ecosystem. It focuses on building capacity in compliance, pre-sales, and bid readiness, positioning Pakistani companies to compete effectively in the U.S. State, Local, and Education (SLED) market and drive export-led growth.
The program is designed to equip Pakistani IT firms with the skills and capabilities required to access and compete in the U.S. SLED procurement marketโan estimated ๐๐๐ ๐.๐โ๐ ๐ญ๐ซ๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐๐ง๐ง๐ฎ๐๐ฅ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ ๐ฌ๐ฉ๐๐ง๐ง๐ข๐ง๐ ๐จ๐ฏ๐๐ซ ๐๐,๐๐๐ ๐ ๐จ๐ฏ๐๐ซ๐ง๐ฆ๐๐ง๐ญ ๐๐ง๐ญ๐ข๐ญ๐ข๐๐ฌ.
This marks a significant step toward enabling Pakistanโs IT industry to expand its footprint in global public sector markets.
Ministry of IT and Telecommunication Pakistan – Pakistan Software Export Board (PSEB)



