The Federal Ministry of Information Technology and Telecommunication, Pakistan, and the Japan International Cooperation Agency (JICA) are launching an EAD-approved initiative jointly. The goal is to increase Pakistan’s ICT industry exports to Japan and foster collaboration among public and commercial entities.
On Friday, December 15, 2023, Ali Asghar (Senior Joint Secretary MoITT), Kinoshita Yasumitsu (Chief Representative of JICA Pakistan Office), Zeeshan Khattak (Chief Commercial Officer of Pakistan Software Export Board), as well as Hamid Karim (Deputy Secretary of Economic Affairs Division, Japan) formally signed the Record of Discussions at MoITT.
Aisha Humaira, Additional Secretary MoITT, Asfand Yar Khan, Director General IT, MoITT, Raza Sukhera, Chief Industry Development Officer, PSEB, and other PSEB and JICA officials attended the event. Furthermore, the strategic alliance aims to propel Pakistan’s ICT sector onto the global stage by fostering collaborations, joint ventures, and export opportunities.
This JICA-funded initiative, named “The Project for Strengthening the Business Collaboration of the ICT Industry in Pakistan,” will be executed by the Pakistan Software Export Board (PSEB) over three years. The project aims to:
- Increase the exports of Pakistan’s ICT industry to Japan.
- Create and manage a framework for promoting Pakistan’s ICT business in Japan.
Moreover, the key initiatives include:
1. Create a portal website for Pakistani ICT firms to help match businesses.
2. Encourage the use of credit information in business matching with Japanese firms.
3. Improve the PSEB’s ICT export promotion planning capacity.
4. Increase operational capabilities to facilitate business matching between Pakistan’s ICT industry as well as Japanese companies.
JICA will provide insights into the dynamics of the Japanese market, competitiveness, and product positioning. Simultaneously, this agreement will enable capacity-building programs, training seminars, and business networking events. It aims to help Pakistani ICT professionals, entrepreneurs, and startups improve their skills.
Moreover, JICA’s digital marketing and branding expertise will help Pakistani ICT companies build successful online marketing strategies and optimize their digital platforms. Not just that it will also increase brand visibility through SEO, social media marketing, content production, and online advertising.
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