Unlocking new opportunities for international growth and technology collaboration.
At GITEX Africa 2026 in Marrakesh, one of the region’s most influential technology gatherings, Muhammad Salman Nasir, CEO of About Digital, represented Pakistan’s growing footprint in advanced software engineering and fintech innovation. The event brought together global technology leaders, innovators, and enterprises, creating a platform for meaningful dialogue, collaboration, and future-focused partnerships.
A key outcome of About Digital’s participation was the initiation of a strategic collaboration with RISTV, a Switzerland-based technology company actively expanding across Europe, the Middle East, and Africa. This engagement marks an important step in strengthening cross-border cooperation and exploring opportunities for joint innovation in digital solutions.
During his visit, Muhammad Salman Nasir had the pleasure of meeting Max Rosari, CEO of RISTV and Edge Interactive, who also serves as the Honorary Consul of Switzerland in Morocco, along with his team at their office in Marrakesh. The interaction provided valuable insights into a highly experienced group driving innovation in interactive TV and digital solutions, particularly within the hospitality and enterprise sectors. The meeting further reinforced mutual alignment in vision, capabilities, and the potential for impactful collaboration.
The collaboration is centered around leveraging complementary strengths in enterprise software, fintech, and scalable digital infrastructure. By aligning capabilities, both organizations aim to explore new markets, enhance product offerings, and contribute to the development of technology-driven ecosystems across multiple regions.
Speaking on the occasion, Muhammad Salman Nasir emphasized the importance of global engagement in today’s interconnected digital landscape. He highlighted that platforms like GITEX Africa not only enable visibility for emerging tech companies but also open doors to strategic relationships that can accelerate growth and innovation.
About Digital’s participation reflects its broader vision of expanding beyond local markets and positioning itself as a globally competitive technology company. Through continuous engagement in international forums and collaborations, the company is actively contributing to showcasing Pakistan’s potential in delivering scalable, high-impact digital solutions.
This milestone reinforces About Digital’s commitment to building long-term, value-driven partnerships and plays a significant role in strengthening Pakistan’s presence in the global technology ecosystem.
