foodpanda, Pakistan’s premier delivery platform, enthusiastically announces a strategic partnership with Sana Safinaz [SSFR (Pvt.) Ltd.], one of the nation’s foremost apparel brands.
This collaboration represents a significant milestone for foodpanda, strengthening its position as a retail media advertising publisher through this alliance with a key player in the apparel sector.
The annual agreement between foodpanda and Sana Safinaz is set to revolutionize how brands actively engage with digital-native consumers. Capitalizing on the extensive traffic on the foodpanda app, Sana Safinaz aims to broaden its brand outreach and target customers who have embraced online shopping habits. By activating panda ads and strategically placing its top campaigns, Sana Safinaz intends to predominantly connect with foodpanda’s female audience, with placements on the order tracking page and occasional appearances on the Homescreen.
CEO of foodpanda, Muntaqa Peracha, expresses his excitement about the partnership, declaring, “We delight in collaborating with Sana Safinaz, one of Pakistan’s most esteemed apparel brands. This partnership not only demonstrates foodpanda’s evolution as a versatile advertising platform but also underscores our dedication to providing innovative solutions to our partners. By joining hands with Sana Safinaz, we are opening avenues into the apparel industry and paving the way for future collaborations with brands across diverse sectors.”
COO Farrukh Malik adds, “foodpanda’s established presence as a household name in Pakistan presents an exceptional opportunity for Sana Safinaz to engage with a high-quality audience of potential new shoppers. By strategically leveraging foodpanda’s platform to showcase our collections, we aim to reach and engage with new customers, further solidifying our brand’s position in the market. This partnership underscores how foodpanda has become a vital ally and a top choice in our media mix. We eagerly anticipate more upcoming collaborations that will continue to elevate both brands and drive mutual success in the future.”
The partnership between foodpanda and Sana Safinaz epitomizes the synergistic power between two industry leaders. Moreover, it signifies foodpanda’s commitment to diversifying its offerings and offering unique advertising opportunities for brands seeking to engage with digitally savvy consumers.
foodpanda officially unveiled its suite of advertising technology (AdTech) and marketing solutions, panda ads, in 2022, to assist brands across industries in reaching millions of its customers beyond traditional channels.
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