In a groundbreaking collaboration, easypaisa, Pakistan’s leading digital financial services platform, and Knorr, Unilever’s largest food brand, have united to transform the digital payments landscape.
This strategic partnership signifies a significant milestone in the ongoing endeavor to modernize and streamline the value chain for sampling initiatives, representing a notable leap forward in utilizing technology to enhance convenience, accessibility, and affordability in digital payments.
By merging the strengths of easypaisa’s robust digital payment platform with Knorr’s renowned brand presence, both entities are positioned to deliver unparalleled value to customers nationwide. The initiative is presently underway in 20 marketplaces across 14 cities, including Karachi, Lahore, Islamabad, and Faisalabad.
Through this partnership, customers purchasing two packs of Knorr Chotu from shops will have the chance to engage in an interactive Wheel of Fortune (WOF) game – part of our joint effort to digitize the product sampling process. This game provides customers with the opportunity to win exclusive gifts, including easypaisa ‘peel & win’ voucher codes and additional Knorr Chotu packs.
To redeem the easypaisa vouchers, customers simply need to scan the QR code provided on the ‘peel & win’ vouchers. Upon successfully scanning, it will direct customers to the easypaisa app, where they can input their unique voucher code in the designated Knorr branded module. Additionally, upon successful redemption, customers will receive Rs. 50 in their easypaisa account balance.
To gather actionable insights into the effectiveness of the initiative, we will also distribute a digital customer feedback form to users within the easypaisa app. Simultaneously, this form will collect real-time feedback on the product and the activity, showcasing our commitment to a customer-centric approach.
“We are thrilled to collaborate with Knorr (Unilever) in this innovative initiative,” stated Hani Haider, Head of Growth and Analytics at easypaisa & TMB.
He continued, “This collaboration underscores our shared dedication to harnessing the power of collaboration and technology to drive innovation and create exceptional customer experiences. By combining our expertise, we are confident in our ability to establish new industry standards and create a digital ecosystem that benefits all Pakistanis.”
“We are equally enthusiastic about partnering with easypaisa; this partnership perfectly aligns with our brand Knorr’s future strategy. easypaisa will enable us to reach the masses across key Knorr towns and also help us forge long-term relationships with our consumers. Furthermore, Knorr & easypaisa are setting a new benchmark for the industry,” remarked Javed Jafri, Head of Media, Digital, and Data at Unilever Pakistan.
With over 40 million registered mobile accounts and counting, easypaisa has achieved a remarkable milestone as the first Pakistani financial app to surpass 10 million active app users. Moreover, this achievement solidifies easypaisa’s position as a trailblazer in Pakistan’s fintech landscape, driven by its dedication to promoting financial inclusion through technology and collaboration.
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