Easypaisa once again shines on the global stage, adding another achievement to its repertoire at the esteemed CLIO Awards. This year, it stands as the sole Pakistani brand to secure victory.
The groundbreaking “Audio Nikahnama” campaign by easypaisa secured two bronze awards across two categories: “Specific Target Audience” and “Use of Platform/Native Integration” in the audio and digital/mobile domain.
Established in 1959, the CLIO Awards recognize advertising excellence, promoting innovative work that propels the industry forward and fosters connections within the creative community. Time magazine hailed it as the world’s most recognizable international advertising award in 1991. A panel of international advertisers evaluates the entries.
Rifah Qadri, Head of Marketing & Communications at easypaisa, expressed immense pride in the recognition received by the “Audio Nikahnama” campaign at the prestigious CLIO Awards. She emphasized the campaign’s role in demonstrating the company’s dedication to driving meaningful impact and tackling societal issues through innovative technological solutions. Simultaneously, the commitment remains unwavering in ushering positive change and empowering women to make informed decisions, thus achieving financial autonomy.
The “Audio Nikahnama” campaign stands as a pioneering initiative aimed at enhancing awareness of the marriage contract. Leveraging technology, easypaisa aims to dismantle cultural barriers and empower women to make informed choices about their futures.
Last month, the groundbreaking “Audio Nikahnama” campaign by easypaisa secured three Gold and two Bronze awards at the renowned Dubai Lynx Awards. These accolades underscore the initiative’s profound impact and its ability to catalyze positive transformation.
With over 40 million registered mobile accounts and counting, easypaisa continues to lead Pakistan’s digital financial services landscape. Moreover, its mission remains steadfast in promoting financial inclusion, envisioning a society where everyone has access to financial services through collaborative efforts and technological innovation.
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