C Square, a leading provider of cloud-based customer experience solutions, has announced a strategic partnership with ABHI, a fintech company at the forefront of the embedded finance revolution.
In this collaboration, C Square will deploy Genesys Cloud, a comprehensive cloud contact center solution, to empower ABHI in delivering a seamless and customer-centric experience.
C Square, a well-established consortium in the Pakistani IT landscape, has a proven track record of empowering businesses with cutting-edge technology solutions. ABHI Pvt. Ltd., on the other hand, has carved a niche by offering a comprehensive suite of financial solutions, including Earned Wage Access, Payroll Solutions, and SME Financing. This partnership represents a powerful amalgamation of expertise, poised to redefine the customer experience within the dynamic fintech industry.
In addition, by leveraging Genesys Cloud’s robust capabilities, ABHI will break down communication silos and create a unified platform for all customer interactions. This will empower agents to anticipate customer needs, proactively address inquiries, orchestrate solutions, and ensure seamless resolution across various channels. Simultaneously, the inherent scalability of Genesys Cloud will further enhance ABHI’s capacity to manage growing customer demands while maintaining the highest compliance standards.
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Genesys Cloud offers a unique set of features tailored to the fintech industry:
- Omnichannel Engagement: Customers can interact seamlessly across voice, chat, email, and social media.
- Real-Time Analytics: Insights into customer behavior and preferences enable continuous customer journey improvement.
- Artificial Intelligence (AI)-Powered Automation: Streamlining routine tasks with AI-powered chatbots and self-service options, allowing agents to focus on complex inquiries.
Furthermore, C Square and ABHI are committed to fostering a customer-centric future for the fintech landscape. This partnership marks a significant step towards achieving this vision, ensuring that ABHI’s customers receive exceptional service at every touchpoint.
“We’re not just providing a solution; we’re delivering a revolution,” said Ahsan Maskhoor, the visionary CEO of C Square.
“We are confident that the implementation of Genesys will elevate our customer service capabilities to new heights,” added Ali Ladhubhai, the visionary COO and Co-Founder of ABHI.
C Square is a leading provider of innovative technology solutions. Additionally, with a team of experienced professionals and a dedication to customer satisfaction, C Square helps organizations harness the power of technology to drive success.



