In a recent development, the Federal Cabinet has approved Pakistan's first Digital Media Advertising Policy. The process has been undergoing since March this year. The main purpose behind this policy is to take advantage of a large number of social media users in Pakistan which is growing as we speak. Pakistan has around 45 million social media users, which is huge as compared to the current population.
The policy will help streamline the government's framework to educate the masses and help provide awareness to the citizens of Pakistan. The Digital Media Advertising Policy will also be a good way to educate the masses on issues that are of interest to the public and achievements of the government available in print, electronic, social, and digital platforms.
The Federal Information Minister, Chaudhry Fawad Hussain, made the announcement regarding the policy. The policy will ensure that advertisements are made digital and transparent and as per government guidelines.
“I had written a letter to the Finance Ministry in 2018, informing them that government spent Rs. 3-4 billion on digital ads at the time, which now it increased to Rs. 25 billion,” the Minister said.
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Pakistans digital industry is growing at a rapid scale. Enabling such policies will be a great way to enhance the usability of new digital platforms, and the role of content creators. Recognition of Digital Media will encourage the corporate sector to adopt digital media as an advertising medium. Enabling government advertisements through digital media is a great step towards digital Pakistan and will help to benefit the overall Pakistani economy.
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