Instagram plans to end its live-stream shopping business to focus more on ads for revenue by March this year.
The social media platform users will no longer be able to tag products while live streaming.
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The feature got a lot of popularity in the US after it was launched in 2020. Similar shopping options are available on other apps, which gained massive success in the Asian market as well.
Moreover, Instagram will now push Shop ads to help users discover new businesses and boost sales. According to Tech Crunch, the platform 'will also continue to invest in the checkout, where people can buy a product in just a few taps from Instagram and Facebook Stories, Feed or Reels.'
Previously, Facebook also opted for shutdown for a similar feature.
Instagram is a photo and video-sharing social networking service owned by the American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed.Moreover, Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post and a Stories feature—similar to its main competitor Snapchat—which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of January 2019, Stories is used by 500 million people daily.Visit CxO Global FORUM or CxO News Live for all the latest updates.
How this article was producedReported and written by CxO News journalists.
