Spotify launched 'Niche Mixes', a set of personalized playlists based on familiar songs and recommendations into specific categories. An expansion of Spotify's Mixes playlist feature, the new addition enables users to have more control over what they listen to.
Announcing the feature launch, the platform said, “No matter the moment or occasion, you’ll receive a personalized Mix rooted in familiarity, combining music from artists, genres, and decades you already know and love with songs we think you’ll enjoy that match the moment.”
The feature will neatly sort out music preferences into playlists automatically, especially for those too lazy to do so. Users can also manually search for specific words for better recommendations like, 'activities, vibes, aesthetics, etc'.
Moreover, Spotify Mixes are available globally to Free and Premium users, with a selection of mixes chosen by Spotify under the ''Made for you' hub. Furthermore, each mix is updated daily to keep up with new music interactions and adaptations.
Spotify is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 489 million monthly active users, including 205 million paying subscribers, as of December 2022.
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