Pakistan have larger online shopping Market but online shopping penetration is low. ADB (Asian Development Bank) claimed in its Latest e-commerce report.
The Bank in its latest report “E-Commerce in CAREC countries infrastructure development” noted that E-commerce can contribute export of more agricultural products as it offers the more industrialized CAREC economies the potential for expanding B2B transactions.
“Agriculture is significant in Afghanistan, Pakistan, Tajikistan, and Uzbekistan where it contributes about a fifth of their respective economies. E-commerce could help these countries export more agricultural products. It offers the more industrialized CAREC economies the potential for expanding B2B transactions”, the report noted.
The report also suggesting that Pakistan have larger online shopping Market and e commerce business. Many business are moving towards E-commerce and online shopping. The business models have revived after the pandemic with more options of online shopping to facilitate purchasing at the comfort of your home. The advent of increasing E-commerce platforms have supported B2C business.
The report noted that Karachi’s Chamber of Commerce cites several problems hindering e-commerce in Pakistan, some of which have also limited foreign investment in the country’s online shopping sector including high taxes on a nascent industry, with provincial sales taxes of up to 16 percent, poverty, illiteracy, and a lack of adequate infrastructure and online content in regional languages, weak enforcement of consumer protection laws, combined with deception by online sellers, overpricing, and faulty products, late delivery times, difficulties in making returns, and poor customer service, inadequate data protection and a lack of public trust that personal data merchants require for online orders will be kept secure and not misused and inadequate start-up support.
The low penetration of online shopping platforms can be revised and modeled properly to utilize the online shopping platforms for better penetration and B2C advancement.
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