Golootlo, Pakistan’s leading discount platform, has teamed up with Alliance Network, a global leader in payment solutions, to launch SoftPOS technology for Golootlo’s Merchant App. This strategic collaboration transforms the way merchants accept payments and manage their business operations, bringing an advanced, contactless payment option directly to smartphones.
On October 14, 2024, a signing ceremony took place at OMA House in Sharjah, UAE, marking this milestone partnership. The agreement was formalized by Mr. Majjid Bashir, Golootlo’s Chairman, and Mr. Niranj Sangal, Group CEO of Alliance Network. Also in attendance were top executives from both companies, including Mr. Fahad Mahmood (CEO Golootlo), Mr. Syed Ahsan Aslam (MD Golootlo), and Mr. Musharraf Abbas (CEO OMA Pakistan), along with key representatives from UnionPay International and Alliance Network.
Known for its unmatched discounts across a wide network of merchants, Golootlo continues to broaden its offerings by empowering merchants with innovative payment options. Now, with Alliance Network’s SoftPOS technology, Golootlo merchants can accept contactless payments on their smartphones without any additional hardware investment.
Alliance Network, with a strong presence in the Middle East, Africa, and APAC regions, specializes in payment solutions that simplify business operations. Their SoftPOS technology turns smartphones into secure payment acceptance devices, providing businesses a cost-effective way to manage digital payments.
Commenting on the partnership, Mr. Majjid Bashir, Chairman of Golootlo, expressed enthusiasm: “Collaborating with Alliance Network, a global leader in payment tech, allows us to empower our merchants with streamlined, contactless payment options. This integration is central to our mission of enhancing merchant operations and boosting customer engagement.”
Mr. Niranj Sangal, Group CEO of Alliance Network, added, “Partnering with Golootlo to introduce SoftPOS to their merchant network is a pivotal move towards simplifying digital payment adoption in Pakistan. Our solution offers an accessible platform that fosters financial inclusion, especially in rapidly growing markets like Pakistan.”
This collaboration meets the increasing demand for contactless digital payment options in emerging markets. By incorporating SoftPOS technology into Golootlo’s Merchant App, the platform expects to drive greater digital payment adoption among merchants, offering a scalable and user-friendly solution for business growth.
About Golootlo
Golootlo, Pakistan’s largest savings platform, offers exclusive discounts and deals through its app and Golootlo-powered debit cards across a network of over 30,000 merchants. From everyday in-store purchases to online shopping, Golootlo provides consumers with meaningful savings while helping merchants reach broader audiences. Learn more at Golootlo.
About Alliance Network
With nearly three decades in payment technology, Alliance Network offers comprehensive solutions that support businesses in both issuance and acquiring. Their secure, scalable platforms, like SoftPOS, help businesses of all sizes manage payments with ease. Specializing in value-added services, Alliance Network enhances the digital experience for merchants and financial institutions across emerging markets.
